Brands we've worked with

GOATMATTERS, LLC is a woman-owned, SAM-registered small business providing branding, admin, and tactical training services. CAGE-coded and ready for subcontracting, teaming, or direct awards.

• Website Design (WordPress, GoDaddy, WIX)
   
• Brand Identity & Logo Systems
   
• Capability Statement & Marketing Material Design
   
• Communication Strategy & Messaging
   

• Project Management & Executive Assistance
   
• Event & Meeting Planning (Virtual + Onsite)
   
• Travel Coordination & Logistics
   
• Document Prep, Reporting, & Data Entry
   

• Tactical Run Coaching for Recruits & First Responders
   
• PT Readiness & Injury Prevention Programs
   
• Health + Wellness Workshops
   
• Coaching Support for Morale, Retention & Resilience
   

GOATMATTERS, LLC brings nearly 20 years of experience delivering strategic marketing, internal communications, and digital execution for Fortune 500 companies, OEMs, and mission-driven organizations. Past performance includes:

• Executive Communications for C-suite leaders across automotive, tech, and hospitality
   
• Presentation Design for boardrooms, leadership summits, and national events
   
• Internal & External Newsletters to drive engagement, alignment, and retention
   
• Blog & Content Creation for SEO, storytelling, and brand consistency
   
• Social Media Strategy & Execution tailored to channel and audience
   
• Custom Website Design across WIX, GoDaddy, and WordPress platforms
   
• Intranet Design for cross-functional communication and organizational cohesion
   
• Psychographic Segmentation & Market Research using tools like PSYTE clustering and proprietary datasets to drive targeted messaging
   
• Campaign design and regional targeting for product launches and OEM stock guides
   
• Delivered measurable results for brands including Ford, UAW-GM, GoDaddy, IHG, Cox Automotive, and Polk (now S&P Global)
   

• 20 years of hands-on industry experience
   
• Deep psychographic segmentation background
   
• Federal contract-ready (SAM-registered, CAGE-coded)
   
• Local to Georgia
   
• IRONMAN finisher + Boston Marathon qualifier — proven grit under pressure
   

Ilana Frenkel Kearns is not only a strategic marketing and communications expert but also a top-performing endurance athlete and certified coach. She is a certified personal trainer and nutrition coach with expertise in heart rate-based training and injury prevention for runners and triathletes. Ilana completed IRONMAN Florida, which includes a 2.4-mile swim, 112-mile bike ride, and 26.2-mile marathon run. She qualified for and ran the 2024 Boston Marathon and consistently places as a top age-group athlete in road races ranging from 5Ks to full marathons. Ilana also trains through TriDot and integrates elite-level endurance training principles into her coaching programs for tactical professionals and first responders.
 

• 541430 – Graphic Design Services
   
• 541511 – Custom Web Development
   
• 541613 – Marketing Consulting
   
• 561110 – Administrative Support Services
   
• 561920 – Event Planning Services
   
• 611430 – Professional Development Training
   
• 611699 – Misc. Instruction (Coaching, Wellness)
   

• UEI: KMS2BQTT56B8
   
• CAGE Code: 13PV1
   
• Business Type: Woman-Owned Small Business
   
• Location: Georgia, USA
   
• Registered in: SAM.gov
  
   

Ilana Kearns
ilanafkearns@gmail.com
470-717-7229
Open to Teaming, Subcontracting, and Direct Award Opportunities